So what happens when 30-year-old Rastafarian singer-songwriter, Tarrus Riley, anchored by the Jamaican saxophone virtuoso Dean Fraser, grips the crowd with his Reggae numbers? The answer is a rather sophisticated ballroom in a Montego Bay coast resort gets transformed into a rocking and sweaty dance party. The occasion was not just any other performance. It was the release of his third album, “Contagious” by VP Records, which captures the ethnicity of the genre to the fullest. The richness of the reggae music, which to some sound as the monotony of the rhythm, got redefined in Riley's numbers, who played a pun on the word ‘Contagious' regarding it ‘much better than a swine flu'.
Being hailed in the same category as some of the reggae veterans including Dennis Brown, Gregory Isaacs and Beres Hammond, Riley is believed to be doing a tremendous job by the way of taking the traditional and indigenous Jamaican music form to a new high. His music has a rustic feel that exudes a unique blend of wisdom and maturity and is directed towards helping the traditional reggae music take a center stage. Riley's music would surely bounce back reggae on the American Airwaves, thus making it a part of the marketable categories, as it once used to be, before the present day popular forms took over.
What leaves the audience spellbound is the overtly expressive voice of Riley, which gels amazingly well with his lyrics that emphatically capture the spirit of love and life. He makes use of simple words interspersed with a lot of meaning that makes an ultimate impact on the minds of his listeners. Even engaging are his jokes and remarks that are beaded throughout his performance. Carrying the legacy of his father, Jimmy Riley, and taking it to new high, Jr. Riley strikes a direct connect with his audience through his conversational style, which virtually makes all those present a part of the stage itself.
Reggae comes to Riley naturally, something that is evident in the free flowing style with which he conducts himself on the stage and almost gets lost in the music. Admirer of dancehall stars like Shabba Ranks and Buju Banton, Riley started his career as a DJ. When most kids of his age are still struggling to decide on a career for themselves, Riley was already living reggae. Born in the Bronx and raised between Florida and Jamaica , he recorded his debut single, “Nowadays,” at 15. And after that there was no looking back.
Be it love, relationships, nature, sex or social messaging (all intrinsic themes of reggae music) Riley continued to churn melodies, which reinstated the craze of this music form amongst its fans. Riley took the challenge of popularizing reggae music with his compositions. Undeterred by any kind of hindrances and underlining the universality of his music, Riley in an interview stated, “I'm a man who accepts challenges. We are here to make all different type of music for all different kind of people. I don't care if you're a Rasta or you're a Christian. I don't care if you're white, black, Asian. Because at the end of the day the sun shine on everyone, and the rain fall on everyone, and people are people.”
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